...THE SCOOP
Several weeks ago while fi’zi:k was making its annual Team Camp tour, we happened upon a meeting with the 1984 Olympic 4000m Individual Pursuit Gold Track Medalist, Steve Hegg. Hegg has been a long time fi’zi:k friend and has been directing and managing the Successful Living US Continental cycling team for the last four years. Each year Hegg approached fi’zi:k to sponsor, but each year we were inclined to decline simply due to bike sponsorship partnership criteria.
Late last year Hegg teamed up with an Australian group to form the Fly V Australia presented by Successful Living Professional Cycling Team. In so doing, they acquired a new bike sponsor, Parlee Bicycles. Parlee, while ultimately a manufacturer and distributor of framesets only, has always been a supporter of fi’zi:k saddles. You will always see fi’zi:k atop their complete bikes, in catalogs, at Interbike and most recently on their entire line of triathlon bikes at the 2008 Ford Ironman Kona World Championships. This time, we couldn’t refuse.
FAST FORWARD
“What do you think about the idea of assisting us with a motor home for the Tour of California” Steve asked.
With laughter, guffaws, and cynicism covered first, we started to calculate the numbers: number of impressions –vs- numbers of dollars and within two short weeks, the Team V Australia presented by Successful Living Powered by fi’zi:k Team RV was born.
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